Mohammad Akbar, Author at Al Jumuah Magazine

A Muslim’s Meditation on Modern-Day Marketing | Part 3

Islam’s Market Mandate—Trade Without Exploitation ISLAM PERMITS, EVEN encourages, trade for profit, but with two strict injunctions: Full disclosure in sales and safeguarding modesty. The purpose of both these provisos is to check exploitation, the formula for which is this: D+SI=E. That is,…

A Muslim’s Meditation On Modern-Day Marketing | Part 2

MANY ARE THE Muslims of our time that make selling and its manifestations today the moral equal of the principles of sales transactions (muʿamalât) in Islam. They see the discrepancy between commerce in capitalism and Islam as a problem of vocabulary not…

A Muslim’s Meditation on Modern-Day Marketing | Part 1

“THE ACTIVITY, SET of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” That’s the American Marketing Association’s definition of marketing, the most important branch of high-level business studies and research…